Tanulmányok helye	Magyarország, Budapest
Típus	Master, teljes idejű képzés
Névleges időtartam	4 semesters (2 years) (120 ECTS)
Tanulmányok nyelve	angol
Díjak	MSc
Kurzuskód	Economic Science

Felvételi követelmény

Alapdiploma (vagy magasabb szintű) Read this information carefully Entrance exam The entrance exam for the programme is an online test organized by Corvinus University of Budapest. Recognition/legalisation requirements Your diploma must be legally recognised in accordance with Hungarian Law (Act C, 2001, Recognition of Foreign Certificates and Degrees). This means your qualification must be deemed at least “equivalent” to a Hungarian high school diploma (for entry onto a BA/BSc) or a Hungarian Bachelor’s degree (for entry onto an MA/MSc/MBA). Credit requirements In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes.  Please make sure you meet the minimum requirements for this programme before applying. Your application will be rejected if you don’t meet the credit requirements – it is your responsibility calculate your credits in ECTS and make an initial analysis before applying For credit requirements, see our website: www.uni-corvinus.hu/main-page/hello-corvinus/how-to-apply/ma-msc-programs-application-information/?lang=en A jelentkezési dokumentumokat a következő nyelveken tudjuk fogadni: angol. A iskola gyakran tud megfelelő nyelven készült indexmásolattal/kreditigazolással szolgálni. Amennyiben ez az Ön esetében nincs így, szüksége lesz hivatalos fordításra az eredeti dokumentum hivatalos másolatával együtt. Végül az egyetemre magával kell vinnie a bemeneti követelmények teljesítését igazoló dokumentumok eredeti példányát.

Nyelvi követelmények	angol “Your English language skills should be a minimum of B2. This is assessed by the entrance exam.”

További információ	uni-corvinus.hu/..sc-in-marketing/?lang=en

Áttekintés

Builds on business fundamentals, Marketing is for creative, strategically minded business-people. Focuses include consumer behaviour, perceptions, personas; messaging; communications; branding and interpreting complex data.

Programme Description
​Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.

In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.

You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.

You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.

As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!

You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.

For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.

Entry requirements:
Undergraduate degree meeting minimum credit requirements (see above)

Entrance exam:
The entrance exam is an online written test organized by Corvinus University of Budapest.

You are not required to do the entrance exam if you have one of the following:
- One of the following tests with the following minimum scores: GMAT (500), GRE (300), NMAT (150) or GMAT FE (485).
- A 5 (A) or 4 (B) grade degree from an AACSB/EQUIS accredited or CEMS member university.

Note: meeting the minimum score does not guarantee admission, but you will be ineligible if you don’t meet this requirement. The actual threshold will be set by the Dean in late April. This includes the international tests and the accredited degree. Your test score or degree grade will be converted into an admission score.

Karrierlehetőségek

Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.