Study location	Hungary, Veszprém
Type	Master, partial/exchange studies
Nominal duration	1 or 2 semesters (30 ECTS)
Study language	English
Awards	MSc
Course code	Economic Science

Entry qualification

Bachelor diploma (or higher) Alapdiploma üzleti, közgazdasági, menedzsment és szociológiai területen. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English B2 level English language certificate (TOEFL/IELTS/ESOL/BEC/ECL/PTE/FCE/CAE/TELC/TOEIC/Euroexam) or Attestation of Language Proficiency in the case of former studies in English.

Other requirements	A motivation letter must be added to your application. A felvételhez előzetes kreditvizsgálat szükséges. Admission requires a credit test. Credits earned in the undergraduate course need to be supported by official documents. Transcript of records of each semester is required for credit check.

More information	gtk.uni-pannon.hu/..ternational-applicants

Overview

Program description:
The course aims to educate marketing professionals who are able to undertake marketing activities in different business and non-business organizations, institutions and enterprises.
The acquired theoretical and methodological knowledge will enable the graduates to create marketing strategies and to manage marketing and project activities in a broad sense. They will also have the appropriate qualifications and skills to manage professional processes, to determine the content of the necessary marketing tools and to coordinate the implementation of the marketing tasks on different levels, and are aware of the latest info-communication methodology and tools. Graduates will be prepared for continuing their studies for a PhD in the area of management and marketing.

Entry requirements:
Bachelor’s degree (or higher) in the field of business, economics, management and sociology
B2 level English language certificate (TOEFL/IELTS/ESOL/BEC/ECL/PTE/FCE/CAE/TELC/TOEIC/Euroexam) or Attestation of Language Proficiency in the case of former studies in English.

Entrance exam:
Yes

Type of entrance exam:
oral

Entrance exam location:
Online

Entrance exam description:
After sending all the necessary application documents, the applicant takes a professional entrance examination via Skype organised by the Admission Committee of the Faculty of Business and Economics.

Preparatory year available:
No

Contact:
Ms Tünde Vajda
program administrator
vajda.tunde@gtk.uni-pannon.hu

Programme structure

A programstruktúra elérhető a Gazdaságtudományi Kar honlapján, itt: www.gtk.uni-pannon.hu/wp-content/uploads/2023/09/MSc-in-Marketing2023.jpeg

Career opportunities

Graduates can be employed by:
- manufacturers and service providers;
- trade companies;
- public institutions;
- non-profit organizations;
- market research agencies;
- advertising agencies;
- e-commerce;
- PR-firms;
- consulting companies.
Furthermore, the obtained knowledge will qualify our graduates to launch and succesfully operate their own businesses.