MScMarketing
| Study location | Hungary, Budapest |
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| Type | Master, full degree studies |
| Nominal duration | 4 semesters (2 years) (120 ECTS) |
| Study language | English |
| Awards | MSc |
| Course code | Economic Science |
| Entry qualification | Bachelor diploma (or higher) Read this information carefully Entrance exam Recognition/legalisation requirements This means your qualification must be deemed at least “equivalent” to a Hungarian high school diploma (for entry onto a BA/BSc) or a Hungarian Bachelor’s degree (for entry onto an MA/MSc/MBA). Credit requirements Please make sure you meet the minimum requirements for this programme before applying. Your application will be rejected if you don’t meet the credit requirements – it is your responsibility calculate your credits in ECTS and make an initial analysis before applying For credit requirements, see our website: www.uni-corvinus.hu/main-page/hello-corvinus/how-to-apply/ma-msc-programs-application-information/?lang=en The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English “Your English language skills should be a minimum of B2. This is assessed by the entrance exam.” |
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| More information |
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Overview
Builds on business fundamentals, Marketing is for creative, strategically minded business-people. Focuses include consumer behaviour, perceptions, personas; messaging; communications; branding and interpreting complex data.
Programme Description
Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.
In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.
You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.
You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.
As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!
You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.
For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.
Entry requirements:
Undergraduate degree meeting minimum credit requirements (see above)
Entrance exam:
The entrance exam is an online written test organized by Corvinus University of Budapest.
You are not required to do the entrance exam if you have one of the following:
- One of the following tests with the following minimum scores: GMAT (500), GRE (300), NMAT (150) or GMAT FE (485).
- A 5 (A) or 4 (B) grade degree from an AACSB/EQUIS accredited or CEMS member university.
Note: meeting the minimum score does not guarantee admission, but you will be ineligible if you don’t meet this requirement. The actual threshold will be set by the Dean in late April. This includes the international tests and the accredited degree. Your test score or degree grade will be converted into an admission score.
Career opportunities
Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.